Melo and Fischel

Startup in ny

Beauty Company

This job was for a startup in the beauty industry located in NY City. Our goal was to create and think together about the briefing for the agency that would be hired. 


We work during a week with executives from various areas: beauty, strategic, financial, marketing and so on.


The results of our job were two prototypes: the Branding Book and the Communication and Marketing Plan. We suggested the archetype of the brand, mission, vision and values, the slogan, the storytelling, and the marketing strategy.

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