Startup in ny

This job was for a startup in the beauty industry located in NY City. Our goal was to create and think together about the briefing for the agency that would be hired. 

We work during a week with executives from various areas: beauty, strategic, financial, marketing and so on.

The results of our job were two prototypes: the Branding Book and the Communication and Marketing Plan. We suggested the archetype of the brand, mission, vision and values, the slogan, the storytelling, and the marketing strategy.